WHAT WE DO
WHAT WE DO
Busby Sport is built to move talent.
We back the next generation of footballers from Aotearoa- helping them rise, find their place on the global stage, and take control of their journey.
Born in New Zealand, wired for the world, we create international pathways for local players and bring overseas talent into the heart of our game. If you're ready to break through, Busby is the team that gets you there.
We work closely with young players and their families to navigate the complex world of professional football. From career planning and club placements to contract negotiation and personal development, we stand alongside our athletes every step of the way. Our connections with clubs, scouts and partners open doors to opportunities that match each player’s unique ambition and ability.
At Busby Sport, it is never about mass management or quick wins. It is about building genuine relationships and creating pathways that last. We focus on your growth on and off the pitch so you can make your mark where it matters most.
We back talent. We respect hustle. We make moves.
MEET THE TEAM
-
Talent Scout and Player Pathway Specialist
FIFA Licenced AgentJames Dunn is the connection point between emerging talent and the next big opportunity. As a former goalkeeper in both New Zealand and the UK, James understands firsthand what it takes to succeed on and off the pitch.
With strong roots in the New Zealand football scene and deep ties across Australia, the UK and beyond, James is trusted by coaches, clubs and players alike for his eye for talent and his genuine commitment to each athlete’s journey.
At Busby, James leads scouting and player placement, forging lasting relationships with clubs and coaches to open doors that match every player’s ambition and potential. Known for his clear communication and honest advice, he is dedicated to helping young players navigate the path to professional football with confidence and care.
Passionate, well-connected and always ready for a sideline chat, James brings energy and integrity to everything he does, ensuring every player feels seen, supported and one step closer to their next breakthrough.
-
At Busby, we work closely with a specialist contract advisor who ensures our players’ best interests are protected at every step. Our legal partner brings sharp commercial insight and clear advice to every negotiation, helping our athletes and their families navigate the fine print with confidence.
From contract reviews to complex deals, we give our players an edge both on and off the pitch ensuring every athlete has the right support to make informed decisions and build a career with integrity and care.
FAQs
Who does Busby work with?
We work with young football players in New Zealand and overseas who are looking to take the next step in their careers. Whether you want to play professionally abroad or grow your game at home, we are here to help you find the right pathway.
How does Busby help players?
We scout talent, guide players through trials and placements, negotiate contracts and provide personal advice at every stage. Our network of clubs, coaches and partners means we can connect you with the right opportunities for your goals and ability.
Do you help players outside New Zealand?
Yes. We help international players who want to play in New Zealand as well as Kiwi players who want to play overseas. Our relationships span New Zealand, Australia, the UK and other regions.
What sports do you focus on?
Right now, we focus on football (soccer) and work with male and female players at various stages of their careers.
How do I get started with Busby?
Get in touch with for an initial chat where we’ll discuss your playing history and future goals. From there, we will see if we are the right fit to help you succeed.
What makes Busby different?
We do not do mass management. Every player we represent gets one-on-one support, honest advice and a clear plan for growth. We are here for your long-term development, not quick deals.
How much does it cost?
We believe in clear and fair arrangements. We will talk you through our fees and agreements up front, so there are no surprises. An initial 15 minute phone consult is free of charge, from there when you sign our terms of engagement there will be a small fee for us to look for the right fit for you, and another small fee on signing.
How can clubs and coaches work with you?
We build strong, trusted relationships with clubs and coaches who want to bring in the right players. If you are looking for talent or want to discuss opportunities, get in touch!
CONTACT US
Interested in working together? Register your interest here: